Gameplay modes include but are not limited to a Story Mode that encompasses the entire plot of Bleach up to the Thousand-Year Blood War arc, the PvP 'Brave Battles' mode, a co-op mode, and a store for in-app purchases. Characters are divided into affiliations such as Shinigami, Hollow, Arrancar, and Human. The game features a diverse array of characters from the anime, manga, movies, and light novels and also features an array of Alternate Universe versions or alternate designs of existing characters, some created or approved by series creator Tite Kubo himself. Gameplay is a combination of beat 'em up and hack-and-slash, and revolves around battling Hollows, enemy Soul Reapers, Vandenreich Quincies and other enemies while controlling three-person teams of Super-Deformed versions of characters from the Bleach franchise.

In August 2020, Bleach: Brave Souls was released for Microsoft Windows on the Steam store. Bleach: Brave Souls is a mobile game in the Bleach franchise, developed by KLabGames for the iOS and Android platforms and released in Japan on Jand worldwide on January 13, 2016.

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